Ferrer might be missing a marketing opportunity. Some entrepreneurs already know that many visitors are drawn to the borough because of the decay. Bronx native Henry Williams runs Bronx Day Tours, and while he takes European visitors to Edgar Allan Poe’s cottage, he also swings by Hunts Point, a South Bronx neighborhood where tourists can snap pictures of stripped cars and drug deals from the safety of their bus. “If that’s what it takes to get them to the Bronx, so be it,” he says. Anything less would just merit a Bronx cheer.
