The company said Monday that the “Prime Early Access Sale,” will take place October 11 to October 12, and will feature “hundreds of thousands” of deals just in time for the holiday season.
More and more retailers have announced promotions well ahead of Black Friday and Cyber Monday in a bid to boost sales ahead of the national sales.
Retail giant Target recently announced the dates for its second Deal Days 2022 event, which are set for October 6 to 8, with internet retailer Overstock announcing its Overstock Day event for October 2.
Holiday sales are expected to grow from 2021. Much of the increase will likely be driven by higher prices due to rising inflation rates, meaning more shoppers are likely to be looking for more discounts than usual.
$14. 99 per month$139 per yearPrime Video membership is $8. 99 per month
$7. 49 per month$69 per year
With the Black Friday sales only weeks away, shoppers may be a little nervous parting with their cash ahead of November—though the firm may offer some type of pricing guarantee to give consumers peace of mind that the prices they are buying items for now will remain in November.
“This special event is made possible because of the support of our employees, vendors, and sellers, and I want to give a big thank you to all of them for making this a Prime Day to remember.”
