American Beat A Novel Approach
The U.S. Navy is banking on the latter. The same branch of the armed services best known recently for 24 spy plane crew members sitting around a no-star Chinese hotel for 11 days has unveiled a new ad campaign that presents the Navy as an exhilarating career opportunity for people whose current lives are, how shall we put it?, lame-o. The new ads feature the typical scenes of buff guys and gals diving into churning surf, landing on hostile beaches, motoring in some expensive machinery (all to the pulsing beat of the heavy-metal band Godsmack)....